Sunday 13 March 2011

JEM'S ONE TO WATCH – ASA



Our team here at JEM are about celebrating our passion for all things music and our infinite backgrounds and influences. Having been born against the vibrant backdrop of Soweto, in South Africa, music and particularly African music and artists are always on my radar.

An artist that has certainly caught my attention is Nigerian singer-songwriter ASA, described by BBC music as possibly being “a twenty-first century Bob Marley”. Having seen Asa live during her recent visit to the UK, ahead of her headlining alongside Tiken Jah Fakoly at the Barbican in April, the petite powerhouse is definitely one to watch.

Born in Paris, but brought up in Lagos, Nigeria the starlet’s music incorporates an eclectic array of influences with tracks on her new album ‘Beautiful Imperfection’ released 4 April in UK on Dramatico Records, fusing the West with her African roots. That transition to a wider mainstream audience is eloquently wrapped up in her up-tempo first single of the album ‘Be My MMan’, released today, 14 March 2011.

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